My works say more about me than words.
But here are some, if you want to know.



My name is Luis García-Fayos and I am a visual designer based in Valencia, Spain. After more than 10 years working in different brand and communication studies, I specialize in branding & identity design. I believe that design is a process, and that through research and exploration, the right solution will present itself.

I like lettering, calligraphy, illustration, typography, photography…

But what I really love is the brand.